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This has come up in conversation a lot recently and anyone who knows me knows I'm passionate about building an authentic business.So what is authenticity? Simply put, being authentic means staying true to who you are, what you do and who you serve. In an environment in which...
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Social media is more than just posting a few messages to Twitter and Facebook when you happen to feel like it. Here are a few tasks an external social media manager could take care of above and beyond simply posting messages: Social media strategy – including posting frequ...
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Facebook Marketing Basics

Facebook is the largest social network in the world, it has more than 1.5 billion monthly active users worldwide. The UK makes up 31 million of those users, with 60% of the population having a Facebook account. With such a large user base, ignoring Facebook really isn't an...
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By Melanie Cant, Elm Marketing Solutions. A few clients have approached me recently asking about Customer Relationship Management (CRM) systems and if I had any recommendations. There are many CRM systems available on the market these days and they all have their advantag...
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