Customer Relationship Management (CRM)

By Melanie Cant, Elm Marketing Solutions.

A few clients have approached me recently asking about Customer Relationship Management (CRM) systems and if I had any recommendations.

There are many CRM systems available on the market these days and they all have their advantages. However, after using quite a few over the past 20 years I have to say that I love Capsule CRM.
      So why Capsule?

      Capsule CRM
      was launched in 2009 following the founders' frustration with existing CRM services that were either overly simplistic or far too complex for most businesses. They believe the value of a modern CRM lies in the ability to help businesses stay organised, know more about their customers, build strong relationships and to make the most of sales opportunities - Capsule was built around these values.

      For me Capsule ticks all the right boxes, affordability, contact management, sales pipeline and integrations with a host of cloud based applications to customise to my business needs including; Xero, Mailchimp, Pandadoc, Quotient and Wufoo to name a few.

      Capsule is free for fledgling businesses with up to 250 contacts - yes FREE! As your business grows it can be upgraded to a premium package for as little as £8 per user per month - its a pay as you go service and you can cancel any time.

      For more information about Capsule CRM click here. If you have any questions regarding how to use a database to grow your sales, please call 07393 474640


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