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What can you outsource to a Social Media Manager?

Social media is more than just posting a few messages to Twitter and Facebook when you happen to feel like it. Here are a few tasks an external social media manager could take care of above and beyond simply posting messages: Social media strategy – including posting frequency, types of content, keyword research, influencer research etc;Set-up and branding of new or existing social profiles – consistent branding and voice across all your channels is crucial;Sharing and commenting on third-pa...

July 24, 2018

5 Useful Tips to Help Small Business Owners Save Time and Increase Productivity.

Small business owners often have no option but to do everything themselves and this means working long hours. Take a look at these five easy ways you can save time, increase productivity and reduce your stress levels!PlanSet aside some time to plan the week ahead. Research shows that setting aside 1 hour per week to plan ahead can save you up to 10 hours of doing! Planning your schedule helps you prioritise, manage goals and client expectations as well as reducing stress. When planning your wee...

March 1, 2018

How to schedule a post on Twitter

Using Twitter for business is a great way to increase brand awareness, connect with your customers and networking.  If you have a Twitter account you will know that you can tweet in real time but you can't schedule a tweet in advance unless you use twitter ads which costs you money!Updating and maintaining your Twitter feed is rather time consuming but you can plan your Tweets in advance using a social media management platform such as SproutSocial, Tweetdeck and Hootsuite.  This video...

February 16, 2018

How to schedule a post on your Facebook Business Page

Over the past few weeks I've been asked a number of times if you can schedule posts on your Facebook business page.  Rather than typing up a "how to" guide I thought I'd do a tutorial to guide you through the steps....

February 16, 2018

We've gone Bronze!

Being a design partner for Rocketspark websites is a truly amazing job. We love what we do and it shows in our work. Earlier this year we announced our Design Partner status with Rocketspark and we received this for our hard work and design partner training. This month we are thrilled to announce that we have moved to Bronze Partner status which demonstrates our commitment to creating beautiful websites for our clients. I know all of our clients are thrilled with their website functionality an...

May 17, 2017

Facebook Marketing for Beginners

Facebook is the largest social network in the world, it has more than 1.5 billion monthly active users worldwide. The UK makes up 31 million of those users, with 60% of the population having a Facebook account. With such a large user base, ignoring Facebook really isn't an option for business owners. You can bet your ideal customers are using Facebook almost every day BUT how do you target all of those users with your marketing? Facebook Pages A Facebook page is a great free marketing tool...

April 24, 2017

Outstanding customer service needs to be part of your marketing strategy.

Customer service and marketing are usually two distinct and very different departments within an organisation. However, smart business owners are realising that in this day and age of social media and online reviews customer service and marketing go hand in hand. ...

March 1, 2017

Healthy Cost-Effective Marketing.

Marketing tools are more accessible and more affordable than ever for small businesses these days. However, any marketing activity takes time and, for the small business owner, time is money. There are many ways to do-it-yourself when it comes to marketing your business. However, cost-effective marketing is about testing, fine-tuning and getting a healthy measurable return on the time and money you invest. It's tempting, when you don't have a lot of budget for marketing, to simply try things...

February 28, 2017

Customer Relationship Management (CRM)

By Melanie Cant, Elm Marketing Solutions. A few clients have approached me recently asking about Customer Relationship Management (CRM) systems and if I had any recommendations. There are many CRM systems available on the market these days and they all have their advantages. However, after using quite a few over the past 20 years I have to say that I love Capsule CRM. ...

January 12, 2017

Free small business marketing ideas.

By Melanie Cant, Elm Marketing Solutions. When you are a new start-up or a small business you often don't have a huge budget to spend on marketing. So, as a starting point we frequently find other ways to empower prospects and clients by offering our expertise in the form of free marketing ideas without any obligation. Here are a few of our top marketing ideas that you can do now, and they are free! 1. Promote your business through your email signature. Your email signature is a great pl...

November 12, 2016

9 Reasons Why SME's are turning to Live Chat for Lead Generation

The problem with most websites is that many customers cannot find the information and answers they are looking for in a timely manner so they leave and go to a competitors website. Instead of letting hard earned website visitors just click away, many businesses have been adding live chat support. It is a tactic that many larger companies have been using for years, now SME's throughout the UK are seeing the benefits, both to their customers and to their bottom line. Here are the 9 amazing reaso...

October 19, 2016

Rocketspark: Beautifully simple websites

Starting a new business is both exciting and rewarding, but getting your message in front of potential customers and persuading them to buy is a challenge. There are hundreds of tools and techniques you can use to promote your business but the challenge is to get the largest potential audience with the least cost and to get the best results. As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a websit...

October 14, 2016 Posts 1-12 of 12 | Page
 

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