Outstanding customer service needs to be part of your marketing strategy.

Customer service and marketing are usually two distinct and very different departments within an organisation. However, smart business owners are realising that in this day and age of social media and online reviews customer service and marketing go hand in hand.

It is very important for companies to have marketing and customer departments work together, as each department can make the other's job easier and achieve goals faster.

Based on my experience of working in the marketing and customer service industry for over 20 years here are my three golden rules:

Make ALL of your customers feel special.

Look after your customers and they will look after you. A birthday card, discount voucher or just a simple thank you are examples of how you can make your customers feel appreciated. Making your customers feel special encourages word of mouth marketing which can have a huge impact on your bottom line with almost no additional marketing costs.

Make yourself available.

If a customer has a problem and wants to speak to you make sure you're available as soon as possible. There is nothing more off putting for a customer than not being able to speak to the right department or manager. A problem that can be speedily resolved shows that you care about your customers and often has a positive outcome.

Customer Service is everyones job.

Make a policy of delivering excellent customer service a priority to all your employees. Client satisfaction directly influences the working environment encouraging employees to work to their maximum capacity and meet targets. By doing this everyone wins and the company as a whole succeeds.

For more information about how we can help improve your customer service, please email melanie@elmmarketingsolutions.co.uk or call 07393474640.


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