There are many ways to do-it-yourself when it comes to marketing your business. However, cost-effective marketing is about testing, fine-tuning and getting a healthy measurable return on the time and money you invest.
It's tempting, when you don't have a lot of budget for marketing, to simply try things on the basis that anything is better than nothing. But lack of budget is not an excuse for a scattergun approach and anything you do should be planned and measured.
So-called "free" marketing methods such as social media must be approached with discipline. That means you need to set objectives, monitor time spent and measure results. Thanks to analytics software, this is easy to do.
The dilemma for many business owners, though, is when the DIY approach is actually less cost-effective than getting outside help. A professional website, branding design and strategic use of search engine optimisation are jobs that business owners frequently try themselves before realising they need expert help. Specialist freelancers often provide a most cost-effective solution here.
Every business is different. With numerous ways to reach your audience, it's up to you, the business owner, to decide which marketing methods will work best to ensure a healthy return on investment.
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