In my ten years of designing websites, I’ve found that one of the biggest frustrations for business owners is feeling "locked out" of their own site. There is nothing more frustrating than needing to update a service or change a detail and having to wait days for a developer to do it for you.
When I first started working with Jan Cook, this was our priority. Jan provides a highly personal and essential service—helping families secure their futures through Wills and Trusts. Her business is built on trust, and her professional website needed to reflect that level of care.
More than an "Off the Shelf" Website
In the legal and professional services sector, it is very easy to fall into the trap of using a standard, "off the shelf" template. While these are functional, they often lack the personality and warmth that an independent specialist like Jan brings.
Ten years in this industry has taught me that a "one size fits all" approach rarely works for professionals. We worked together to create a bespoke website design that was unique to her—authoritative, yet accessible and welcoming. A website for Wills and Trusts shouldn't feel cold; it should feel like a safe pair of hands.
The Power of Website Autonomy
The most rewarding part of this project hasn't been the initial launch, but seeing how Jan has managed the site over the last few years.
Jan loves the freedom of being able to log in and make minor updates whenever she needs to. Whether it’s refreshing her content or updating her contact details, she has total control over her online presence. Of course, I am always here for the "heavy lifting," but for the day-to-day running of her business, Jan is in the driving seat.
Building for the Long Term
This collaborative approach is exactly how I like to work. At Elm Marketing Solutions, my goal isn't to make clients dependent on me; it's to build them a tool that makes their lives easier.
Seeing Jan’s business thrive with a website that she truly "owns" is a great reminder of why I do what I do. It’s about more than just code—it’s about giving professional businesses the digital foundation they need to grow with confidence.
View website: https://www.jancookwillsandtrusts.co.uk/
